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The Realities of Working Your Business

Immerse yourself in the art of building and sustaining your business. In this episode, the BOSSES highlight the critical role of consistent auditioning and active marketing, emphasizing the necessity of maintaining strong connections with industry professionals. Overcome fears and harness your unique personality and energy to make genuine connections. Get inspired by our creative marketing techniques, including SMS and email outreach, and learn how to ensure you're always top of mind with potential collaborators. The path to success requires more than just setting up a business; it demands passion, dedication, and relentless hard work. Join us and discover strategies to elevate your voiceover business and rock your business like a true boss!

This episode gives real talk about how to stay successful in an industry with increasing competition.



Chapter Summaries

(00:02) Business Success in Voiceover Industry

Proactive marketing and continuous effort are crucial in the voice-over industry, where competition and adaptation are necessary for success.


(08:18) Building and Sustaining Business Relationships

Consistent auditioning and marketing are crucial in the entertainment industry, requiring proactive outreach and genuine connections with industry professionals.


(18:59) The Work of Voiceover Entrepreneurship

Running a business requires hard work, passion, and proper time management while balancing a full-time job and pursuing goals.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Proactive Marketing is Crucial: Success in the voice-over industry requires continuous effort in marketing oneself. Solely relying on agents is insufficient; regular auditions and proactive outreach are essential.

  2. Continuous Improvement: The industry is highly competitive and ever-evolving. Voice-over artists must regularly practice, audition, and stay updated with industry changes to remain competitive.

  3. Building Strong Relationships: Establishing and maintaining meaningful connections with industry professionals is vital. Regular communication and consistent outreach help keep you top of mind with potential collaborators.

  4. Creative Marketing Techniques: Utilizing innovative marketing strategies, such as SMS outreach, can help voice-over artists stay connected with clients and potential collaborators in a non-intrusive yet effective manner.

  5. Passion and Hard Work: Success in voice-over entrepreneurship demands passion, dedication, and relentless hard work. It's not just about setting up a business but continuously working to grow and sustain it.

  6. The Importance of a Strong Work Ethic: Effective time management and a robust work ethic are critical. Balancing a full-time job while pursuing a voice-over career requires significant dedication and effort.

  7. Value of Personal Connections: Harnessing your unique personality and energy can help overcome fears and build genuine connections with others in the industry.

  8. Ongoing Learning and Adaptation: Lifelong learning and the willingness to adapt are essential. Engaging with different coaches and continually seeking new education can provide fresh perspectives and skills.

  9. The Reality of Entrepreneurship: The path to success is filled with challenges. Personal anecdotes, like that of an 85-year-old family therapist who continues to find joy in her work, illustrate the importance of passion and continuous effort in one's career.

  10. Stay Engaged and Motivated: Constantly look for new opportunities and never become complacent. Even successful professionals must keep seeking new clients and projects to sustain their business.


Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL - get it here >> Book a VO BOSS Blast and enhance your marketing strategy!
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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.

More from Anne Ganguzza

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



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