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The Power of WHO

with Tom Dheere

As THE BOSSes focus on the promising future of 2025, they underscore the importance of reflection and goal-setting. This episode is charged with motivational insights designed to propel your business endeavors in the new year. Prepare to not just meet but exceed your ambitions in the coming year. Discover how setting precise goals tailored to your voiceover niche can transform your career trajectory. The BOSSES discuss how defining your "why" is essential for aligning your passion with your professional pursuits. Anne and Tom explore how defining your personal identity will help you tackle the realities of the evolving industry.

This episode emphasizes how voice actors can leverage personal strengths to remain relevant and successful in a changing landscape.



Chapter Summaries

(00:00) Identifying as Artist and Business Owner

Balancing artistry and business is crucial for success in the voiceover industry. Our professional identities shape our approach to planning for the upcoming year.


(12:27) Setting Goals for Voiceover Success

No matter the genre, setting specific goals for success and adapting to industry trends.


(20:40) Strategies for Voiceover Success

The future of voiceover industry amidst AI, building diverse skills, marketing strategies, and connecting with casting opportunities.


(26:15) Planning for Success in 2025

Reflect on past year, set actionable goals, manifest success, seek feedback, and inspire and support business growth.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Balancing Dual Identities: Voice actors need to balance their identities as both artists and business owners. Focusing solely on one aspect can hinder growth and sustainability in the voiceover industry.

  2. Setting Specific Goals: Success in the voiceover industry requires setting precise, niche-specific goals. Vague goals lead to vague results, while specific goals align with one's identity and career trajectory.

  3. Understanding Your 'Why': Identifying your motivation for pursuing a specific voiceover genre is crucial. Understanding your "why" helps align your passion with professional pursuits, ensuring long-term satisfaction and success.

  4. Embracing Change and Evolution: The voiceover industry is evolving with new technologies like AI. Voice actors should be open to adapting their skills and strategies to remain relevant and successful in a changing landscape.

  5. Leveraging Personal Strengths: To stay competitive, voice actors should focus on leveraging their unique strengths and storytelling abilities. Being a better storyteller than AI is a key strategy for long-term success.

  6. Reflecting and Planning for the Future: Regular reflection on past achievements and setting actionable goals for the future are vital for ongoing success. This practice ensures that voice actors remain aligned with their professional identities and aspirations.

  7. Investment in Personal Growth: Investing in performance training and business skills is essential for personal and professional development. These skills are transferable and beneficial across various aspects of life and career.

  8. Adapting to Industry Changes: With the rise of AI, voice actors should prepare for potential shifts in the industry. Understanding industry trends and being proactive in adapting to changes will help maintain a competitive edge.

  9. Building a Diverse Skill Set: Developing a wide range of skills, including business acumen and acting, can open up opportunities beyond traditional voiceover work, ensuring long-term career sustainability.

  10. Engaging with the Community: Joining a community of like-minded professionals can provide motivation and support. Engaging with others helps voice actors stay informed about industry changes and share strategies for success.


Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >>
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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.

More from Anne Ganguzza

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



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