with Tom Dheere
2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS.
In this episode, you're bound to find a CRM strategy that fits your unique business and propels you to the next BOSS level
Chapter Summaries
(00:01) Boss Business Strategies With CRM
A CRM is essential for voice actors to nurture trust, organize client interactions, and navigate the sales funnel.
(12:41) Effective CRM Strategies for Voice Actors
CRM tools have evolved from traditional methods to digital solutions, facilitating client connections and streamlining workflow.
(23:36) Maximizing CRM for Voice Actors
CRM systems are crucial for voice actors, with options like Cloze and Nimble, and rental options for affordable insights.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Importance of CRM for Voice Actors: The podcast emphasizes how a Customer Relationship Management (CRM) system is essential for voice actors to build and maintain meaningful relationships with clients. A CRM helps streamline interactions and nurture trust, eliminating the need to start from scratch every time you engage with a client.
Evolution from Traditional to Digital: The discussion highlights the transition from traditional methods like Rolodexes and index cards to modern digital solutions. This evolution underscores the importance of adopting digital tools to effectively manage client interactions.
Choosing the Right CRM: The episode guides listeners through selecting a CRM that fits their budget and needs. It covers tools like Cloze and Nimble, emphasizing that the right choice can significantly enhance workflow and client management.
Organizing Client Communications: Effective use of CRMs involves organizing client correspondence across various platforms, ensuring that communication is streamlined and accessible on multiple devices.
Sales Funnel Management: The BOSSES explains the sales funnel concept and how CRMs assist in moving voice seekers through stages such as brand awareness, consideration, decision, and advocacy, ensuring a seamless client experience.
Customization and Flexibility: The podcast stresses that CRMs can be customized to meet specific business needs. Whether using Gmail with plugins, spreadsheets, or dedicated CRM software, flexibility is key to effective client management.
Role of Automation: Automation features in CRMs can simplify marketing efforts, allowing voice actors to maintain targeted lists and send automated emails, which can save time and enhance marketing strategies.
The Psychological Aspect of Branding: Through analogies like Chanel lipstick, the podcast explores the psychology of branding and pricing, encouraging voice actors to know their worth and maintain a professional presence.
CRMs as Organizational Tools: CRMs are portrayed as vital tools for keeping a business organized, allowing voice actors to track client interactions, project progress, and follow-up tasks efficiently.
Resource Recommendations: The episode also touches on additional resources, such as Cloze to enhance professional presence and complement the strategies discussed.
Referenced in this Episode
Direct links to things we brought up ++
Recorded on ipDTL - get it here >>
Book a free 15-minute consult with Tom at https://www.vostrategist.com/service-page/free-consult Learn about Cloze CRM Learn about Nimble CRM Find out more about Wix as a CRM Find out more about managing mail lists with ActiveCampaign Learn more about email marketing with MailChimp
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