Anne welcomes the talented Tawny Platis, an accomplished voice actor and viral content creator. Tawny shares her compelling story, from her early days in childhood acting to launching a successful retail business at just 18, and ultimately thriving in the competitive voiceover industry. Their conversation unearths the business behind content creation and the effort required to engage audiences effectively. The BOSSes insights reveal the importance of passion and joy in crafting content that resonates, whether it's through comedy or informative storytelling. Tawny recounts her own path to becoming a viral sensation and shares how blending various skills and experiences can lead to a fulfilling and impactful career. Tawny shares practical tips for newcomers, from adapting one's voice for various professional settings to building a solid business foundation. This episode promises to give you actionable insights for successful content creation to grow your business
About Tawny
Tawny is a voice actor with experience in the commercial, corporate, e-learning, animation, audiobook, and video game genres. She also creates content on TikTok, Instagram, and YouTube. She is represented by AB2. She has worked for clients such as Genshin Impact, Harvest Snaps, Hewlett-Packard, Raid Shadow Legends Raycon Headphones, House on the Outlands (MAKE Animation) Garbage People: The Movie (Black Market Media), and has over 600,000 followers on TikTok, Instagram, and YouTube combined
Chapter Summaries
(00:02) Building a Voiceover Business Empire
Tawny Platis shares her journey from childhood acting to building a successful retail business and becoming a prominent voice actor.
(13:14) Creating Viral Content and Finding Success
Content creation requires hard work and timing, with a focus on entertaining or educating through passion and joy.
(20:38) Voice Acting Coaching and Advice
Voiceover artist and coach shares insights on content creation, business coaching, and adapting voice for professional settings.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Understand and Know Your Audience Deeply: Dive into the demographics, interests, and preferences of your target audience to tailor your content specifically to their tastes.
Create Emotionally Resonant Content: Focus on developing content that strikes an emotional chord with viewers, making it more likely to be remembered and shared.
Capitalize on Trending Topics and Current Events: Keep an eye on what's trending and incorporate these popular topics into your content to boost relevance and reach.
Optimize Content for Social Media Shareability: Design your content with social media platforms in mind, making it easy and enticing for viewers to share with their networks.
Maintain Consistent Quality in Content Production: Commit to producing high-quality and engaging content regularly to build trust and a loyal audience.
Craft Compelling Headlines and Thumbnails: Use eye-catching headlines and visually appealing thumbnails to draw attention and entice viewers to click.
Collaborate with Influencers and Creators Wisely: Partner with influencers and other content creators strategically to expand your reach and tap into new audiences.
Encourage Active Audience Interaction and Engagement: Foster a community by actively engaging with your audience, encouraging comments, shares, and discussions.
Use Performance Metrics to Refine Your Strategy: Regularly analyze your content's performance metrics to understand what works and continually improve your strategy.
Stay Authentic and True to Your Unique Voice: Authenticity resonates with audiences, so ensure your content reflects your genuine voice and values.
Referenced in this Episode
Direct links to things we brought up ++
Follow Tawny on TikTok Follow Tawny on Instagram Subscribe to Tawny's YouTube Here Tawny's voiceover work here Recorded on ipDTL - get it here >>
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