Anne and Gabby are joined by the king of all things VO automotive, Cliff Zellman! A former rock and roll engineer in LA, animation voice actor, and coach, Cliff is now the go-to producer for automotive spots and demos. Cliff shares some insights into “the holy grail” of voiceover, how to get into the automotive space and even some tips for what you should (and shouldn’t) put in your automotive demos!
- Don’t assume what the automotive script should sound like. Just read the script!
- There’s tons of ongoing work in automotive from commercials to explainers to message on hold.
- Don’t ever name a real car dealership in your automotive demo!