with Tom Dheere
In this insightful episode of the Real BOSSES series, Anne Ganguzza and Tom Dheere delve into the unpredictable landscape of social media and its implications for entrepreneurs. As platforms like Facebook, Instagram, and TikTok face increasing political and operational challenges and changes, The BOSSES discuss the importance of adapting business strategies to ensure continued success. They share actionable insights on how to diversify marketing efforts and build resilient communities, emphasizing the significance of maintaining control over one’s audience through robust mailing lists and finding alternate platforms.
In this episode, you'll hear strategies to navigate creative marketing in the ever-changing social media landscape
Chapter Summaries
(00:01) Navigating Social Media Uncertainty for Entrepreneurs
Social media platforms are unpredictable and politically charged, so diversify marketing efforts and consider YouTube for stability.
(10:19) Building Non-Social Media Communities
Diversify your community-building efforts beyond social media. Use email and CRM, engage through blogging and vlogging, and create your own video content.
(18:08) Social Media Strategies for Business Success
Strategic social media usage for the voiceover industry, mental health breaks, email lists, and adapting to changes.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Social Media Instability: The podcast discusses the increasing unpredictability and political tensions affecting major platforms like Facebook, Instagram, Twitter, and TikTok, which have become less reliable for professional networking.
Diversification is Key: Entrepreneurs are encouraged to diversify their marketing efforts beyond traditional social media to ensure resilience and adaptability. This includes using platforms like YouTube, which is seen as more stable, and exploring alternatives such as Discord and Blue Sky.
Building Mailing Lists: Creating and maintaining your own mailing lists is emphasized as a critical strategy. This approach offers more control and stability compared to relying solely on social media platforms.
Resurgence of Blogging and Vlogging: The podcast highlights a resurgence in blogging and vlogging as effective tools for engaging diverse audiences and building genuine connections.
Mindful Social Media Usage: Entrepreneurs are advised to be strategic with their social media usage, aligning it with personal and business goals, and taking mental health breaks when necessary.
Exploring Non-Social Media Communities: The discussion suggests exploring non-social media avenues for community building, such as CRM systems, email lists, and professional platforms like LinkedIn and Substack.
The Importance of Control: There is an emphasis on owning your content and maintaining control over your outreach methods. This includes hosting your own video content and nurturing client relationships through reliable channels.
Adaptability in Digital Shifts: The episode underscores the need for adaptability in response to the ever-evolving digital landscape, encouraging listeners to have contingency plans (plan B) in place.
Community Quality Over Quantity: Building a quality community that knows, likes, and trusts you is prioritized over merely accumulating large numbers of followers or members.
Evaluating Social Media Purpose: Listeners are encouraged to evaluate their reasons for using social media and to consider moving to different platforms if current ones no longer meet their needs for business, community, or personal enjoyment.
Referenced in this Episode
Direct links to things we brought up ++
Recorded on ipDTL - get it here >>
Book a free 15-minute consult with Tom at https://www.vostrategist.com/service-page/free-consult Hear more about diversifying social media outlets from Anne Sign up for a VO BOSS Blast and get a custom email list to diversify your marketing efforts Learn more about BlueSky, a newer social media network that is growing among voice actors Learn more about Discord, where you can join various servers based on your interests
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