About Your Instructors:
Joya Colucci Lord founded JC Gooden Ink in 2007 as a full-service business strategy, development, and proposal management consultancy, she quickly developed a portfolio of clients in all size categories, from very small to very large. Her passion lies in helping small businesses grow, compete, and win in the federal and international market space. Since its founding, JC Gooden Ink has contributed to more than $25B in government contract wins for their clients.
JC Gooden Ink provides business development consulting and coaching; capture, proposal, and writing training; and market research and support, and project management augmentation
Anne Ganguzza is a Small Business Owner of Annespeak and Anne Ganguzza Voice Productions who is SAM registered, WOSB, and SBA certified. She is a full-time voice talent, coach and producer who works with students to develop their voiceover and business skills. She specializes in Conversational Commercial & Narration styles, including Corporate, E-Learning, Medical, Telephony & On Hold. Anne also teaches Business workshops & Voice over classes to students in person and via Skype, ipDTL or Zoom and brings over 29 years of experience in corporate & educational training.
Anne’s VO credits include Delta, Mercedes Benz, Hyundai, PayPal, Noodles World Kitchen, Wells Fargo, Michelin, Credit Suisse, Cisco, Toyota, Pansonic, Mitsubishi, Telecore, Synchronix, and Xerox…
Master Class Series: Find and WIN Government Contracts
Buy each class individually or buy all 4 and SAVE.
Module 1: Foundations in Government Contracting
Many small businesses aspire to do contracting work with the government. The reality, however, is that most will not. Either they are not qualified, not competitive, or simply don’t understand how the federal government contracting system works. Module 1 of this course will teach you:
- How and what the federal government buys every year
- Government small business contracting goals and their purpose
- What is a small business
- Socioeconomic categories and their advantages
- About the Federal Acquisition Regulation – 1900 pages of everything you ever needed to know about government contracting
- Subcontracting – is it an option for you?
Module 2: Registering and Certifying your Small Business
Entering the federal marketplace may seem like an endless stream of registering, certifying, and filling out forms, but it can be done if you follow our process. We break down that process into small bites and teach you how to “eat the elephant one bite at a time”. Module 2 explains:
- Determining your business type
- Applying for a Taxpayer ID Number and DUNS number
- Determining your North American Industry Classification System Code
- Registering in the System for Award Management (SAM)
- Determining your small business category and socioeconomic category and applying for certification
- Identifying authentic government websites and avoiding unnecessary expenses
Module 3: Finding Government Contracting Opportunities
Now that you have registered your business and are ready to go, how and where will you find opportunities to respond to? Module 3 explores how to identify opportunities and build a business development pipeline. This module covers:
- Understanding what the government is buying and when they are buying it
- Identifying agency and department small business goals and deficiencies – using government shortfalls to build your business
- The Office of Small and Disadvantaged Business Utilization – we’re from the government and we’re here to help!
- SBA mentorship programs – how to use free resources to your advantage
- FedBizOpps.gov – what it is and how to use it
- A brief tutorial on how to find state and local opportunities
Module 4: Responding to Government Requests for Proposal
Responding to Government Requests for Proposals, or RFPs, is an art, but at the end of the day, the goal is to KEEP CALM AND GET THE PROPOSAL IN THE BOX. Module 4 will show you what it takes to write, deliver, and win through the proposal process. We will discuss:
- The RFP: section by section, what it is and what this all means
- How proposals win…and why they lose
- How to “qualify” an opportunity
- Creating a winning solution
- Creating a compliant outline and template
- Collecting the right data – winning with information
- How to write a convincing and compelling proposal