with Laya Hoffman
Have you deconstructed the pay-to-play algorithms? We haven’t either, but we’ve got some insights! In this episode, Anne & Laya discuss the evolution of P2P’s from a talent-client connection tool to the modern algorithmic matching game. They share how to use P2P’s as a learning tool, how to build them into your business model, and why they have such a polarizing reputation…
In this episode, Anne & Laya share their P2P success & failures, plus their modern approach to navigating that facet of the industry...
"If you take time to see what everyone else is bringing to the table, there is so much to learn." - Laya Hoffman
About Laya Hoffman
Laya Hoffman is an Atlanta based Voice Actor & Podcaster with over 20 years on the mic, specializing in Commercial, Corporate, Promos, and other short form audio projects for forward thinking brands like BMW, Google, Amazon, AAA, Kind Snacks, HBO, ESPN & hundreds more. A former Marketing Exec, Nightclub DJ, and Creative Agency Lead, Laya brings a modern minded approach to her voice work. She is the producer of the She Sounds Like Me Podcast, which she co-hosts with her 8 year old daughter Cyla. Laya is on a mission to advocate for equality, ensuring that all women know they can stand up, speak out and be heard.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Pay-to-plays are sites that require talents to pay for access to auditions, clients, + work opportunities. #VOBOSS
Original P2P's were services to connect talents with buyers. Modern P2P's act as a place to put up your best samples + take part in the algorithm’s matching game. #VOBOSS
Understanding the algorithms helps get opportunities faster & more frequently. #VOBOSS
Beginners can use P2P's to learn what auditions suit them well and which genres they book in. #VOBOSS
P2P's are an investment in your business + a hands-on education about the VO industry. #VOBOSS
Look at P2P’s top booking talents & see what you can learn from their demos & profiles. #VOBOSS
Utilize VO groups + discussions to learn about P2P casting platforms & discern which ones you want to use. #VOBOSS
Optimizing your P2P profiles can boost your overall SEO and visibility. #VOBOSS
Your bio profile is how you present to others. Make it stand out + reflect who you are. #VOBOSS
You get to decide what is best for your VO biz + how to invest your resources. #VOBOSS
"Pay-to-plays are absolutely a part of this industry. They're not going away anytime soon."- Anne
Referenced in this Episode
Direct links to things we brought up ++
Explore Voice123, Voices.com & Fivver
Recorded on ipDTL
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Mind Your Business!
They say the only constant is change. For sure that seems prevalent in the voiceover industry lately. In addition to recent fears about AI closing in on our jobs, on Sept. 9, the voiceover online casting site Voice123 announced that they had partnered with the entertainment casting platform Backstage, and it caused quite the stir. Many voice actors who had relied on V123 (and other P2P's) as a primary source of work were now faced with the uncertainty of what'll happen next...
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