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Money Matters - Agents, Managers, and Marketplaces

with Danielle Famble

Agent, managers, and pay-to-play marketplaces can all play a role in your voiceover career. In this episode, the BOSSes explore the benefits and risks of investing in marketplaces, hiring a manager, and relying on agents for work. The BOSSes equip you with the knowledge to distinguish when an agent is a must-have, depending on your business model and the genres you're diving into, such as commercials or animation. Anne and Danielle unpack the myth of needing an agent from day one and explore the financial dynamics of marketplaces and managers. By weaving together management expertise, agent connections, and your own enterprising efforts, you'll build a business strategy that stands strong and stays true to your principles. Tune in to empower yourself with the tools for success in the voiceover world.

This episode equips you to balance the financial, practical, and ethical implications of various means of finding success



Chapter Summaries

(00:01) Agent and Pay-to-Play Dynamics

Agents, managers, and pay-to-play platforms in voiceover industry, their role, necessity, and financial aspect.


(13:39) Business Model Ethics and Transparency

Aligning with ethical partners and platforms, evaluating costs and returns, and opting out when values don't align.


(20:06) Managing Agent and Financial Relationships

Management companies and agents offer different benefits and partnerships for a diversified business strategy.

Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Agent Necessity Myth: An agent isn't always essential, especially for non-broadcast work like e-learning or corporate narration. The need for an agent largely depends on the specific genres you're targeting, such as commercials or animation, which are typically broadcast-focused.

  2. Understanding Agent Dynamics: Agents earn a percentage from jobs they book for you. Therefore, they are more beneficial if you're involved in broadcast work, which tends to be more lucrative due to ongoing payments from residuals and royalties.

  3. Pay-to-Play Platforms: These platforms offer access to job opportunities for a fee. It's crucial to evaluate their business models and decide if they align with your career goals and values. Some platforms may involve additional costs beyond the initial fee.

  4. Business Ethics and Values Alignment: Choose business partners and platforms that resonate with your personal values and offer a good return on investment. It's important to ensure that the costs associated with these partnerships are justified by the benefits they bring.

  5. Agent vs. Management Companies: While agents focus on booking specific jobs, management companies often take a percentage of your entire book of business and offer broader opportunities and industry connections. Decide which model best supports your career strategy.

  6. Financial Relationships and ROI: Continuously assess whether the financial implications of working with agents or managers provide a positive return on investment for your business. Make informed decisions about these partnerships.

  7. Empowerment Through Knowledge: The podcast emphasizes the importance of being informed and actively participating in your business relationships. Understanding the nuances of these partnerships can help you build a stronger, values-aligned career.

  8. Role of Transparency: Maintaining transparency in your business dealings fosters trust and strengthens your professional relationships. Evaluate your partners' business models for transparency and ethical practices.

  9. Strategic Decision-Making: Whether it's choosing to work with an agent, a manager, or a pay-to-play platform, your decisions should be guided by your specific business model and career goals. There's no one-size-fits-all approach.

  10. Building a Diversified Strategy: By combining the expertise of agents, the broader reach of management companies, and your own marketing efforts, you can create a diversified and robust business strategy that maximizes your opportunities in the voiceover industry.


Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL - get it here >> Don't rely just on marketplaces, engage in direct marketing with a VO BOSS Blast
Visit Danielle's Website!
Work with Anne>>

 

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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.

More from Anne Ganguzza

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



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