Memes. Snapchat. Avocado Toast.
The advertising industry trends are changing and maybe for the better. Anne and Gabby share some perspectives about the trends they’re seeing come from millennial clients and talent. What approach should you take with your millennial clients and how should you really interpret that “millennial” direction on your copy? Listen to find out!
- Study up on the coming trends and make sure your business evolves with them.
- Millennial clients tend to appreciate the artistry of voiceover more than non-millennials.
- Millennials prefer spending their money on experiences rather than stuff.
- Millennial style reads aren’t about not caring. They’re looking for authenticity and intimacy.