Marketing Investments

with Danielle Famble

BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved.

This episode highlights the importance of marketing, whether through time or money, and the significance of maintaining professional relationships

Chapter Summaries

(00:01) Voiceover Marketing Strategies for Success

Marketing strategies for voice actors include direct marketing, pay-to-play platforms, agents, and leveraging websites and SEO.

(12:08) Maximizing Voiceover Marketing Strategies

Stand out in online marketplace with compelling demo, SEO, diverse marketing, and leveraging reputable platforms for success.

(18:28) Investing in Voiceover Marketing Strategies

Investing in high-quality demos, SEO and pay-to-play platforms, and direct marketing can yield significant returns in the voiceover industry.

(25:54) Continuous Marketing Investment and Strategy

Direct marketing through email campaigns, tracking tools, balancing investments, and avoiding spammy practices.

Top 10 Takeaways

Quick-share concepts from today’s episode:

Optimizing Online Presence: A well-optimized website is crucial for attracting potential clients in the voiceover industry. It acts as a 24/7 storefront, drawing in warm leads without the need for auditions.
SEO Importance: Search Engine Optimization (SEO) is vital for driving traffic to your website. Investing in SEO ensures that potential clients can find you easily, enhancing your visibility in a crowded market.
Social Media and Branding: Consistent branding and strategic visibility on social media platforms can set you apart. Your online presence should reflect your unique voice and brand identity.
Financial Investments: Investing in high-quality demos and marketing efforts, such as pay-to-play platforms, is essential. These investments are part of building a recognizable and trustworthy brand.
Direct Marketing: Direct marketing, though unpredictable, can yield significant returns. Curating a list of leads and reaching out with targeted, non-spammy marketing efforts is crucial.
VO Boss Blast: This service allows voice actors to market themselves to a curated list of creatives. It emphasizes targeted marketing, avoiding spam, and ensuring that potential clients are receptive to promotional material.
Diversified Marketing Efforts: Relying solely on one source for acquiring work can be risky. Diversifying marketing efforts, including agent representation and direct inquiries via your website, ensures a steady flow of opportunities.
Continuous Engagement: Marketing is an ongoing process. Consistency and frequency in reaching out to potential clients help keep your services top-of-mind, much like the strategies employed by successful retail brands.
Balance Time and Financial Investments: Whether handling marketing personally or outsourcing, it's crucial to balance the time and financial resources invested. Tools like ActiveCampaign can aid in tracking engagement and refining strategies.
Trust and Professionalism: Your website and marketing materials should convey professionalism and trustworthiness. Potential clients are more likely to engage with a brand that looks legitimate and reliable, just as consumers do with trusted retail brands.

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >> Don't rely just on marketplaces, engage in direct marketing with a VO BOSS Blast

Visit Danielle's Website!

Join Voice123 >>

Work with Anne>>

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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.

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