If you're new to the voice over industry, there's a lot to learn.
Luckily there are plenty of resources out there that can help you get your bearings and start building your career. Anne is joined by special guest Tracy Lindley, a voice actor & expert on utilizing LinkedIn as a marketing tool for voice actors. On LinkedIn, it's all about relationships—and not just with other actors. Be proactive about building business relationships with potential clients. Remember to focus on fostering genuine connections and optimizing your online presence to attract potential clients. With persistence and the right strategies, you'll be well on your way to establishing a thriving career in voice acting. Stay engaged, keep learning, and watch your network—and opportunities—grow.
In this episode, Anne is joined by special guest Tracy Lindley to talk marketing on LinkedIn & the musicality of voice over.
"Kind & direct communication is a key to marketing effectively." - Tracy
About Tracy
Tracy Lindley has been a full-time voice actor since 2014 and regularly voices projects for clients like Hewlett-Packard, Realtor.com, iHeart Radio, Health.com and many others. Tracy is also well-known for her expertise in finding clients through her free LinkedIn profile. She's a mom to four children ages 7-13 who also do voiceover`and lives in the Kansas City area.
Top 10 Takeaways
Quick-share concepts from today’s episode:
Newbies in the industry should research! Listen to Vo podcasts, etc.
Reading out loud is great to practice your cold reading skills.
Understanding music plays a big role in excelling in voice over.
Direct marketing eliminates the need for endless auditions.
LinkedIn is a great place to build business relationships.
Before doing anything on LinkedIn, optimize your profile.
On LinkedIn, be your most business-forward self.
Treat LinkedIn like a networking event.
Keep your LinkedIn writing in first person + client-centric.
Video is the best content to create right now, but make sure you are saying something meaningful & keeping it under 2 mins.
"I’m always working to grow my business." - Anne
Referenced in this Episode
Direct links to things we brought up ++
Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Join Voice123 >>
Love the episode? Let our listeners hear from you!
Keep Listening...
Catch Setting Up your Studio Space with Gillian Pelkonen
Please rate & review us on Apple, Spotify, Google, and Amazon
★★★★★
More from Anne
She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>
Make your voice over business thrive
Let’s face it - we’re badass business owners! We build, market, execute, maintain, deliver, and account for our product (ourselves)...and it's a lot. It’s a machine that needs constant fuel, in the form of a reliable income stream. But voice over is hardly reliable, as clients come and go with each new job, and we must find ways to keep that income stream flowing...
