with Tom Dheere
Discover indispensable strategies for maintaining an engaging online presence, even when social media fatigue sets in. From MySpace and Facebook's early days to today's multifaceted platforms, Anne and Tom explore how social media has transformed into a cornerstone for business promotion. Learn to create content that captivates both human audiences and social media algorithms, and understand how mastering these algorithms can elevate your marketing game. Gain insights on how social media plays a crucial role in purchasing decisions and the etiquette voice actors must follow. The BOSSes share essential tips on how potential clients vet companies and individuals through their social media presence. Experience the power of video content and the importance of authenticity in connecting with your audience. Learn why the algorithm favors video and how being genuine can build trust and likability among your followers. Anne. andTom address the continuous challenges in voice acting, emphasizing the need for consistency, strategic planning, and adapting to industry trends.
This episode is packed with essential social media strategies and content tips to make your brand visible!
Chapter Summaries
(00:00) Social Media Strategies for Voice Actors
Evolving social media landscape, importance of active presence, varied algorithms, and effective strategies for marketing.
(12:54) Social Media for Voice Actors
Role in purchasing decisions and social media etiquette for voice actors, including professionalism and original content creation.
(18:28) Social Media Consistency and Authenticity
Video content is crucial for voice actors on social media, emphasizing authenticity and adapting to industry trends.
(29:36) Social Media Strategy for Success
Consistent effort and strategic planning are crucial for long-term success in social media. Stay connected and network effectively to grow your business like a boss.
Top 10 Takeaways
Quick-share concepts from today’s episode:
1. Maintain an Active Social Media Presence: Social media has evolved from MySpace and early Facebook days to become an essential tool for business promotion. Despite social media fatigue, maintaining an active presence is crucial for visibility and engagement.
2. Feed the Algorithms: Successful social media strategy involves creating content that appeals to both human audiences and social media algorithms. Understanding the specific algorithms of each platform (Instagram, Facebook, Twitter, YouTube) can significantly enhance your marketing efforts.
3. Professionalism and Discretion: It's vital to demonstrate professionalism online. Avoid client-bashing or violating NDAs. Always wait until projects are officially posted before sharing audition content to maintain credibility and trust.
4. Importance of Video Content: The algorithm heavily favors video content. Authentic and relatable video posts can cut through the online noise, build trust, and increase likability among followers.
5. Combining Blogging and Video: A synergistic approach using both blogs and videos can be powerful. Sharing personal experiences and lessons through these mediums emphasizes vulnerability over perfection and fosters deeper connections with your audience.
6. Patience and Consistency: Social media success is a marathon, not a sprint. Consistent effort, strategic planning, and adapting to industry trends are necessary for long-term achievements in voice acting.
7. Authenticity Over Perfection: Authenticity is key in connecting with your audience. People are drawn to genuine, relatable content rather than overly polished or "selly" posts. This approach helps build trust and loyalty.
8. Role of Social Media in Purchasing Decisions: Social media plays a significant role in how potential clients vet companies and individuals. A well-managed social media presence can influence purchasing decisions and opportunities.
9. Adapting to Social Media Trends: The social media landscape is constantly evolving. Voice actors need to stay updated with new features, platform changes, and trending content formats to remain relevant and effective in their marketing efforts.
10. Networking and Community Engagement: Engaging with the community, networking with peers, and being part of social media conversations can significantly boost your visibility and reputation in the voice acting industry.
Referenced in this Episode
Direct links to things we brought up ++
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