Jim: “I… I just don’t know why I’m not booking anymore.”
Jane: “Dude! Your logo has a reel-to-reel in it! They probably think you’re analog!”
Your brand is important. It says a lot about you! And while Anne and Gabby have talked about marketing yourself before, in this episode, they really hone in on what your brand should be and how you can make it work for you in the long run. They also discuss what you should do if you haven’t seen success with your current brand and the inevitable waiting game you have to play.
- Make sure your brand isn’t too “trendy”. Trends change, your brand shouldn’t be tied to a specific trend.
- Branding is not an overnight process. As your career develops, so should your brand.
- Your brand should match your core personality and traits!
- You have to make modifications and tweaks to your brand as the industry evolves, but make sure your core values remain consistent.