Connecting Across Continents: The Growth and Power of African Voiceover

with Tolupe Kolade

BOSSes Anne Ganguza and Tolupe Kolade, a leading voice from Nigeria's vibrant voiceover scene, connect to explore the sonic tapestry of Africa's storytelling. They unpack Tolupe's experiences building a career and community within a dynamic market, offering a window into the unique challenges and triumphs of voice acting on the continent. Listeners will discover the crucial role of genuine expression in connecting with audiences, gain understanding of the industry's growth in Africa, and appreciate the power of shared narratives across borders. Anne and Tolupe also discuss practical pathways for aspiring voice talent and the evolving nature of the global voice landscape.

This episode explores the crucial role of authenticity and genuine human connection in voiceover, featuring insights from Tolupe Kolade on how embracing your true voice and story fosters connection with audiences across cultures and continents.

Chapter Summaries

Connecting Across Continents: T-Code's Voiceover Story

(00:01) Step into a global conversation as Anne welcomes Tolu "T-Code" Kolade, a vibrant voice from Nigeria's voiceover world. Discover T-Code's path into the industry, from his early days in radio broadcasting to the evolution of his professional voice. He shares his formative experiences doing voice work back in his university days and how that blossomed into roles on Nigerian radio and TV by 2017. This chapter also shines a light on the African voiceover scene, where T-Code has become a key champion, nurturing new talent and building community. We also celebrate his well-deserved 2024 Sova's Award nomination and touch on the real power of genuine connection and creative expression in making your mark in this business.

The Growing Voice of Africa: Industry Evolution

(14:34) This chapter dives into the heart of what it takes to build and sustain a podcast and a voiceover career, especially within the unique context of Africa. Anne and T-Code discuss the sheer passion and dedication required when financial rewards and sponsorships can be hard to come by. Reflecting on the personal investment in the craft, they explore the exciting ways the voiceover industry in Africa, particularly in Nigeria, is finding its own distinct voice. Historically intertwined with broadcasting, the field is now breaking ground as a recognized industry in its own right. Hear about the inspiring efforts to professionalize the scene, drawing lessons from established practices elsewhere. By uniting through associations and launching new initiatives, the goal is to set fair standards, earn greater respect for the artistry, and build vital resources and events – from online workshops to award shows – that empower African voiceover artists and podcasters.

Finding Your Voice: Skill, Authenticity, and Connection

(24:40) This chapter emphasizes the journey of honing your voiceover skills through the practical learning of podcasts, consistent practice, and, most importantly, embracing what makes your voice unique. Anne and T-Code explore how listening to industry podcasts can be a goldmine of knowledge and tackle the common hurdle of imposter syndrome that many aspiring voice artists face. The conversation champions the idea of starting now, learning from every step (even the stumbles!), and growing organically rather than chasing an elusive perfection. They also delve into the impact of Western media on Nigerian storytelling and voice styles, encouraging artists to proudly own their authentic voices and local narrative traditions. Ultimately, this chapter underscores the profound global value of diverse storytelling and the essential human connection that lies at the heart of impactful voiceover work, urging a move towards genuine and relatable narratives in all media.

Top 10 Takeaways

Global Voiceover is Interconnected:

The voiceover world extends far beyond local borders. Platforms and passion can bridge continents, creating opportunities for learning and collaboration.

Championing Your Community Matters:

Like Tolupe's work in Africa, actively supporting and building up your local voiceover community strengthens the entire industry.

Authenticity Resonates Across Cultures:

While influences exist, embracing your unique cultural voice and storytelling style is a powerful asset that can connect with global audiences.

Podcasting Builds Bridges and Careers:

Creating a podcast can be a powerful tool for networking, sharing knowledge, establishing yourself, and connecting with a wider community.

Passion Fuels Perseverance:

Building a voiceover career, especially in emerging markets, requires significant dedication, selflessness, and a genuine love for the craft.

Learning is a Continuous Journey:

Actively seek out knowledge through resources like podcasts and training to hone your skills and understand the industry landscape.

Embrace the Starting Point:

Overcoming imposter syndrome and taking action early, even with imperfections, is crucial for growth and gaining experience.

Connection Transcends Technical Perfection:

While vocal quality is important, the ability to genuinely connect with and move listeners through your storytelling is paramount.

Building Infrastructure Takes Vision:

Individuals with a pioneering spirit can play a vital role in establishing standards, resources, and recognition for voiceover artists in their region.

Gratitude and Initiative Open Doors:

Demonstrating genuine appreciation and taking proactive steps, like creating thoughtful testimonials, can lead to unexpected and positive connections in the industry.

Referenced in this Episode

Direct links to things we brought up ++

Recorded on ipDTL - get it here >> Don't rely just on marketplaces, engage in direct marketing with a VO BOSS Blast

Visit Andy’s Website!

Work with Anne>>

Follow Tolupe on Social Media:

Instagram: @tcode_70

Youtube: I Am T Code 70

X/Twitter: @Tcode_70

TikTok: @tcode_70

Work with Tolupe >>

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