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Casting in 2022

with Lau Lapides

Casting is global, digital, and massive. This week, Anne & Lau lead Bosses through the complicated world of casting. Resiliency & timing are key for booking that dream gig. Lau teaches us that not all rejections mean no. They often mean not right now. Anne shows us that we are every aspect of our business and that marketing well enough to get in front of voice seekers is part of your job, whether you like it or not! If you’re feeling overwhelmed and defeated during the casting process, tune in for some (super) powerful advice…


Anne & Lau discuss getting cast in the ever growing & changing market. It is all about timing, persistence, and auditioning. A lot.
"This is a personalized business where we can’t take anything personally." - Lau

About Lau

Lau Lapides is Founder & President of Lau Lapides Company, a boutique coaching, training & production company for voice talent and actors. It has its headquarters in Boston with satellites in NYC, Miami and LA. Programs include hybrid online & in-person workshops, seminars, one-to-one personalized coaching, + showcases in NYC/LA and online. Lau’s media and broadcasting career coaches all work in television, film, radio and theatre. Their voices can be heard around the world.



Top 10 Takeaways

Quick-share concepts from today’s episode:

  1. Do not fear submitting or resubmitting to the same client or brand.

  2. Agents are looking for someone who is willing to audition. A lot. #VOBOSS

  3. Resiliency is essential.

  4. What you put into your career and craft is what you’ll get out. #VOBOSS

  5. Focus + search with precision for audition & representation opportunities. #VOBOSS

  6. Going to workshops doesn’t guarantee you work, but will make you better + can expose you to new voice seekers & peers. #VOBOSS

  7. Create a list of your target clients, coaches, agencies, and studios.

  8. Anybody who has a need for your voice services is a casting agent, whether they realize it or not. #VOBOSS

  9. Getting in front of casting directors is a marketing effort. #VOBOSS

  10. As a voice actor, you are responsible for all aspects of your business. #VOBOSS


"As a voice actor, you are the marketing department. Accounting department. Performance department. All of it!" - Anne

Referenced in this Episode

Direct links to things we brought up ++


Recorded on ipDTL - get it here >>
Get involved with 100voiceswhocare >>
Work with Lau >>

 

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Anne Ganguzza - female voice talent with blond hair, black glasses and red lipstick. She is smiling at the camera and wearing blue headphones.
Anne Ganguzza

More from Anne

She's a powerhouse voice talent, producer, and host. Book time with Anne to get your voiceover career in gear or focus on a specific genre. Catch her each week on VO BOSS or register for an event on VOPeeps.com >>



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Voice actors typically rush as fast as possible to record auditions as soon as they come in. And while it's important to be timely, you want to make sure that you're being smart and preparing for that audition in a way that will help you win the job...




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