As a voice talent, you are doing due diligence to record your audition(s), upload it in time, and give it your best shot. But . . . do you really understand the nuances of casting? Take a listen as VO Boss founder and host, Anne Ganguzza, and guest host, Liz Atherton, break down the casting process all the while giving you tips and tricks to get your audition heard! Special thanks to ipDTL for their great connection, and to Dave Crockett, owner of Weho Audio Studios (https://www.wehoaudiostudios.com/), for allowing Liz the use of his fantastic studio!
- As VO, it is so important for us to fully understand all aspects of the job in which we work.
- The Casting Process – from product to talent
- Lots of things get cast, but let’s focus on commercials.
- A company has a product they need to advertise.
- A company then hires an ad agency to put together a campaign.
- The ad agency either does the casting themselves and/or they hire a casting director to do a search.
- The casting director puts together specs to find the talent to best match the needs of the agency and includes copy for prospective talent to record as an audition.
- The casting director shares the audition via any number of avenues: casting sites and/or directly to agents and/or directly to talent and/or any number of ways.
- Talent get audition specs, record an mp3, and then submit it for consideration.
- What is going on in the brain of the agent when they are sending out an audition to talent?
- Auditions is a numbers game – improve your odds by getting your audition in first!
- Auditions are submitted to Casting.
- Casting begins the task of listening and recommending to the client.
- Auditions are often listened to in waves – your position matters.
- Imagine being the engineer listening to the auditions… it’s daunting!
- Be in the head of the person casting the project – record from that perspective!
- Slate at the end if you can – but only if the specs deem otherwise.
- From an agent’s perspective – whatever they submit to casting is a reflection of the agency – make your agent proud!
- Yes, agents do sometimes shorten the due date – there are reasons!
- Agents are some competitive beasts!
- Rates disclosure – let’s discuss!
- If the client has the money to spend, they will – try to understand this – it may help the concerns that talent have with rates.
- GVAA is a great place to see fair rates.
- “A client decided to go in a different direction” is usually a legitimate answer.
- Stick around for the outtakes – really!
- Always get your auditions in as fast as you can.
Always give an audition that is 100%!
Give two takes on separate files if it’s allowed – make them VERY different!
Do NOT contact casting EVER unless you received the audition directly from them.