VO BOSS buyer personas

Marketing: Buyer Personas

How much do you know about your voiceover client? Do you have an accurate view of their stats? Buyer Analytics and consumer data is a multi-billion dollar industry. If you want your cut – then you need to know who you are selling to and why…pronto! There’s so much valuable data ready for the taking…if…

Vo Boss - Follow the Market

Marketing: Follow the Market

Following the leader in business makes a lot of sense – but who does the leader follow? The Market! Supply and demand is all about answering to, and supporting the market, and what buyers want. In today’s episode, The Bosses lead the conversation and discuss how The Market gets what The Market wants. TakeawaysQuick Concepts…